1 month ago
Tesla has regained its title as the world’s best-selling electric carmaker despite sales in the first quarter of 2024 falling sharply.
The American firm said on Tuesday it delivered 386,810 vehicles worldwide from January through to March – a near 9% drop on the 423,000 it sold in the same period in 2023.
Sales also fell short of analysts’ expectations – FactSet, for example, was looking for 457,000 vehicles deliveries from Tesla. That is a shortfall of more than 15%.
Shares dropped 7% with the announcement, with Tesla blaming the decline on the introduction of the updated Model 3 at its Fremont, California, factory, plant shutdowns due to shipping diversions in the Red Sea, and an arson attack that knocked out power to its German factory.
In its letter to investors in January, Tesla predicted “notably lower” sales growth this year. The letter said Tesla is between two big growth waves, one from global expansion of the Models 3 and Y, and a second coming from the Model 2, a new, smaller and less expensive vehicle with an unknown release date.
Tesla dramatically lowered US prices by up to 20,000 dollars for some models last year. In March it temporarily knocked 1,000 dollars off the Model Y, its top-selling vehicle. Those price cuts narrowed the company’s profit margins and spooked investors.
Investors have shaved about 34% off the value of the company so far this year, dumping shares after growing cautious of the tremendous growth story that Tesla has been telling.
Despite the sales slump and negative reaction from analysts and investors, Tesla’s performance in Q1 was strong enough for it to reclaim its top spot in the EV sales charts.
BYD overtook Tesla in the final quarter of 2023 and stripped the American firm of its crown for the first time in years.
However, the Chinese carmaker only delivered 300,114 electric vehicles in the first quarter of 2024 – a 43% drop on the last quarter of 2023, and down on the 386,810 vehicles Tesla delivered, pushing it into second place in the charts.
- Join our breaking news WhatsApp group
- Car Dealer Power 2024: Vote now!
- Sign up for daily email Car Dealer news bulletins
- Listen to the latest Car Dealer Podcast
- Read the latest digital issue of Car Dealer Magazine
The post Tesla reclaims title of world’s best-selling carmaker despite heavy sales drop in Q1 appeared first on Car Dealer Magazine.
